Genre Conventions (Shopping List)

Hello everyone today I'm going to show you my 'shopping list' on what is to be potentially included in my music video. I'm going to include both Pop and R&B in my shopping list as me and my partner have decided that as Maggie Lindemann was influenced by artists who thought out of the box and didn't just focus on Pop music it'll make the music video more interesting. In addition to that our own artist Elisia have the capabilities to show off both Pop and R&B in our music video too.

Pop Conventions:

Performance - One of the most important conventions is that the performance is based on the Artist. We need to ensure that the performance is purely based on the artist and in the narrative is the main character. In addition to that in pop it's important that our Artist performance in a way which is engaging to the audience such as being cute throughout the music video as this is done in most music videos to appeals to the audience.

Outfits - We need to ensure that we have mainstream outfits that are fashionable. This is important as in Pop we see artists wearing the most fashionable clothes and nothing old so the audience can relate to it as they're likely to be a young audience.

Camera Angles - I believe it's important we include vital camera angles such as close ups in the music video. This is because in Pop it's important that the artist stays recognised and have their faces relevant and a close up as it allows the audience to remember them.

R&B Conventions:

Make-up and Jewellery - I believe it's important that we include make-up on our artist. In R&B their make-up is usually bold and excessive to make sure they stand out such as wearing red lipstick. Jewellery is an important part to this combination too as in R&B they always have Jewellery which stand out such as big necklaces or earrings.

Lighting - It's important that there's effective lighting used as they help show the emotions of the artist. As our music video is more fast paced than slow we could potentially use low key lighting to show the some of the upsetting bits about the song such as people seeing her just as a pretty girl.

Props - Another aspect that is usually included in POP videos is materialisation. There's a lot of expensive material which gets used by the artist the express the emotions they're feeling in the music video. For example, in our music video we can use props to express the things our artists like to do such as a basketball to show she likes to play it and more than being just a 'pretty girl'.