Evaluation Question 2

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCINLLARY TEXTS?

Overall, I believe the main and ancillary tasks were effective due to promoting my artist (Ellisa) effectively as both of them were professional like. The main task was that my and my partner to create a music and produce a music video and have the ancillary tasks such as the advert and the digipack which is used to promote the music video. We decided to do ‘Pretty Girl’ by Maggie Lindemann as our main task which was a pop song and decided that we had to use clear cut conventions such as clothes and even the lighting which I believe was effective such as both the clothes were fashionable and also high key lighting was used which could help us attract our audience from the pop genre by using these. For both of digipak and the advert we used ‘Photoshop’ to make it look as professional as it can get. In our digipak and advert both of them had bright colours used such as blue and pink fonts and spine and also white colours for the background. This is because when we done our research and saw artists such as Lana Del Rey the common theme was that it was bright and stood out. As a result, by following these conventions this will help our ‘product’ become more successful as fitted the conventions therefore will make people more likely to purchase it. This is shown in Dyer’s theory who he believed that the audience perception of an artists depends on understanding the artist. This means that by having our artist branded the same way other pop artists are this will make the audience identify it much easier. We chose the fonts from the website (dafont.com) which allowed us to brand our artist due to the unique fonts used. For example, in our advert you can see the name ‘Ellisa’ stands out. One is due to the size which helps us brand her even more as that’s the first thing people spot as it stands out by also due to the font style which made it look clean and is common in Pop adverts. In terms of our model (artist) for the cover we used make-up, Photoshop and appropriate lighting for the pictures for both the ancillary tasks and music video. The reason for this is because we followed Laura Mulvey’s theory of attracting the male gaze which should get the attention of the audience to the looks of the artist.