Monday, 15 January 2018

Target Audience - Analysis

Hello everyone today I'm going to be analysing the results of the survey both the written and video answers.

The first question was about based on their age. This was because we believe the music video will be suitable for teenagers/young adults and as a result wanted them to ask them questions to find out what exactly they like and make my video suitable for them. There was no one younger than the age of 16 and no more than 18. I managed to interview most of the 18 year olds rather than giving them the survey to fill out and the 16/17 year olds filled out the survey. 

I wanted to ensure that the results of my survey was balanced between male and female. As a result I asked four girls and one boy to fill out my survey and recorded four boys.

When asked about how many music videos you watch the majority watch at least one music video a week. In my survey results one person watched 1-3, one watched around 4-6, two watched 7-9 and one said they watch more than 10 in a week. This helped a lot as a I have a mixed amount and people somewhat watched the music videos so this helps a lot as my opinions will I know my results will be based on people who watch a variety of music videos a week.

As we can see from written results majority of people said that they preferred pop music and also some people from the video said they like Hip-Hop/RnB too. This was useful as my music video was going to be mainly based on pop so this will allow me to know exactly what is needed to please my target audience. However, it was also good that some of the people who answered my survey liked RnB as me and my partner wanted to include conventions of it too.

Narrative and performance were what many people expected in music video people were interested in mainly. This was interesting as this shows that in the music video both elements will need to be included which I believe my artist can do. In addition to that by having both elements it'll make our music video more interesting and engaging too as by having only one aspect such as 'performance' in a music video can make it boring so we will try to include both performance and narrative and not conceptual as it's not favoured by my target audience.

In the question where if people believed music videos were important to the success of an artist it was more tightly than anticipated. However, the majority of them did vote yes which shows that we need to make sure the artist is properly prepared for the music video as if people do judge them on music videos then this shows that it's important to make sure the artist does it's best in the music video.

When asked about their favourite music artist it was tight between Maggie Lindemann and Drake. This is good because my music in my music video is by Maggie Lindemann so by people liking her this shows that their most likely to like the song one and also it allows me and my partner to look at Maggie Lindemann and try see what's good about her so we can take her strengths and give advice to my artist.

When I asked about their current favourite music video and reasonings behind them people had different reasons. As you can see from the videos one person said they liked it cause of the message sent from the music video. This is important to know as if people like the message then this shows the importance of the narrative as we need to ensure that the narrative is clear so the audience doesn't struggle to understand it. Also someone said that they liked their favourite video due to the creativity. This can be done in many ways but me and my partner believe that the best way to do it by going to locations which stand out with the art or lighting.

When asked about what people wanted to see in a pop video the most common answers were dancing. This will need to be somewhat included in my music video as it was a clear answer given by the majority which shows they enjoy it. When asked about RnB they said they wanted to love based. Due to the song I'm not too sure if love based narrative will be suitable so we may use other concepts to make the video more RnB based.



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